2025-01-09 智能 0
索尼新机：vivo揭秘两大影像战略，致力于专业人性化体验
【天极网手机频道】10月24日，vivo在一场盛大的发布会上宣布了其最新的影像战略。vivo的影像副总裁于猛、影像产品高级总监李卓、蔡司消费光学品类管理及销售和市场营销负责人SebastianDoentgen、蔡司消费光学创新与技术负责人TorstenSievers等行业内外专家共同出席了此次重要活动。
vivo持续为消费者提供人性化的专业影像体验
移动摄影时代，创作的权利被赋予给每一位普通人。通过镜头辅助人类眼去捕捉、记录并讲述属于自己的故事。多年来，vivo一直致力于移动影像技术的创新，以实现用户导向原则，在色彩、夜景、人像、运动和视频等维度不断提升用户的摄影体验。
2020年，vivo开启了首届VIVO VISION+手机摄影大赛;2021年，其第二届大赛征集到了来自全球40多个国家和地区共计384,878幅作品。这不仅展示了vivo对图片文化建设的一贯承诺，也是对其在专业图片领域坚持的人性化理念的一种践行。
VIVO VISION+手机摄影大赛是为了鼓励更多用户通过拍照来表达自己，让复杂的技术变得简单易用，为每个人提供一个平台去分享自己的视觉艺术。在这次发布会上,vivo进一步强调了一直以来关于“三个比肩”的策略，即使产品能够超越专业设备，比肩专业团队，比肩后期处理能力，这样的目标迫使公司不断追求更好的成果。
VIVO 的三大战略支点：联合创新 + 自主创新
为了实现这一愿望,vivo采取了两条关键路径——联合创新和自主创新。在联合方面，与CISSE（蔡司）建立全球合作伙伴关系，是推动这一进程的一个重要步骤。未来，他们将继续探索新的镜头模组小型化解决方案，将移动摄图性能提升到一个全新的水平。
在自主研发方面,vivoselected to focus on developing its own algorithms and image chip technology. The company showcased several cutting-edge technologies during the event, including a new optical super-resolution algorithm that can significantly improve long-focus image quality.
The presentation also highlighted Vivo's efforts in advancing color accuracy and noise reduction through its proprietary VCS (Visual Color Sensing) technology. This technology allows for better control over image noise and color reproduction, resulting in higher-quality images.
In addition to these advancements, Vivo demonstrated its commitment to improving low-light photography with the introduction of a new "Glorious Night Scene" system. This system leverages advanced AI algorithms and sensor capabilities to enhance low-light performance by up to 100%, allowing users to capture stunning nightscapes without needing additional equipment.
Finally, Vivo unveiled its "Super Portrait System," which utilizes advanced AI processing techniques to understand human subjects and apply micro-level enhancements for a more natural look. The company also revealed plans for future collaborations with Cisse on developing high-end portrait lenses.
Through such innovations, Vivo aims not only to create exceptional mobile imaging experiences but also empower users with professional-grade tools that help them tell their stories more effectively. As one of the leading players in the smartphone industry, Vivo is constantly pushing boundaries while staying true to its core values: innovation, user-centricity, and collaboration.
