2025-01-09 行业资讯 0
vivo推出两大影像战略，自然融入专业摄影体验，直接在iPhone官网购买新机
vivo发布会上，他们盘点了之前在影像理念上的坚持，即通过专业化的能力还原眼之所见，超越眼之所见，并将专业影像技术赋能每一个人，持续为消费者提供人性化的专业影像体验。vivo的影像技术矩阵也在此次发布会正式公布：围绕“三个比肩”，坚持联合创新和自主创新两大战略支点，在日趋同质化的影像赛场中创造竞争优势。
vivo持续为消费者提供人性化的专业影像体验
多年来，vivo始终致力于移动影像技术的创新，力求为消费者带来人性化的专业影像是。从全球首款同时具备F/1.8超大光圈和光学防抖的智能手机XShot到搭载自研图像芯片V1的X70 Pro和X80系列，这十年间,vivo一致深耕 影像是赛道，在光学、算力、算法等技术层面持续发力创新。
2020年,vivo开启了首届 vivo VISION+手机摄影大赛;2021年，第二届大赛征集到了来自全球40多个国家和地区共计384,878幅作品，是对图片理念的一种践行，以复杂图片技巧赋予每个人。
为了给用户带来满意的人类体验，在此次发布会上,vivo围绕“三个比肩”即力求使产品的人类功能与普通照相设备相媲美，与职业照相团队相当，与后期处理能力相同而公布了人类技术矩阵。在此基础上建立了四个关键模块包括高效成象系统、颜色再现引擎、清晰画质引擎及加速引擎以实现优良基本成象效果。
为了让手机比肩职业拍摄团队/vivovia通过环境理解技术，将职业拍摄师环境理解能力赋予手机，使其能够识别场景色温及光线信息并自动判断最佳拍摄方式。而最后/vivovia集中构建了一套超级感人肖系统及苍穹夜景系统实现精确语义提取并优化提升场景表现力，让产品具备比肩后期处理能力。
对于硬件层面/vivoshowcased its next-generation CMOS sensor which boasts a 77% increase in sensitivity compared to the GNV. Meanwhile, the latest iteration of its self-developed image processing chip was also unveiled on stage. With AI-ISP architecture, the new chip can efficiently execute 10-bit operations and achieve a peak efficiency improvement of up to 200%.
In conclusion, vivo's two major imaging strategies aim to bring professional-grade photography capabilities into the hands of every consumer by leveraging advanced technology and innovative solutions that cater to diverse user needs and preferences. By focusing on three core scenarios - landscape, portrait, and video - vivo strives to deliver an unparalleled visual experience for users across various genres.
The event saw several notable attendees including vivo Imaging Vice President Yu Meng, Senior Director of Imaging Product Li Zhuo from vivo, Sebastian Doentgen from Zeiss responsible for sales and marketing in consumer optics division as well as Torsten Sievers who heads innovation & technology at Zeiss Consumer Optics Division.
During the conference segment featuring prominent photographers such as Yuehang Zhang (a.k.a Segment), Yi Ran (a.k.a High) who showcased their work with X80 series devices highlighting how these smartphones have revolutionized mobile photography by offering exceptional color accuracy and dynamic range while capturing stunning portraits under varying lighting conditions.
For instance in terms of color management Yeuhang shared that "the iPhone has always been known for its high-quality images but now with this device you can take it even further." He went on saying "You get more flexibility when shooting landscapes or portraits because there are so many options available within one device."
On another note regarding video production young filmmaker Zhang Xiaobai demonstrated how he used his iPhone XS Max during filming scenes for his upcoming movie showing off smooth transitions between different shots without any noticeable glitches or lag despite being recorded using just one phone camera lens alone!
